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"Aurelia, a brand with a rich heritage, came into being in 2001 as part of TCNS CLOTHING CO. LIMITED. The brainchild of two visionary brothers, Mr. OS Pasricha and Mr. AS Pasricha, Aurelia embarked on a remarkable journey with a singular mission – to redefine fashion in the Indian retail landscape, particularly for women.
What truly sets Aurelia apart is its unwavering commitment to offering 'Indian contemporary' wear, a fusion of tradition and modernity that captures the essence of today's fashion-forward Indian woman. In a dynamic and ever-evolving industry, Aurelia has consistently stayed a step ahead of the fashion curve.
Aurelia takes pride in being a pioneer in introducing the concept of 'Mix n Match' in retail, allowing women to create personalized styles that reflect their individuality. Our designers draw inspiration from the latest fashion trends and forecasts from the Western world, skillfully transforming them into silhouettes and styles that resonate with the modern Indian woman.
Aurelia is more than a brand; it's a celebration of tradition and modernity, where each piece of clothing tells a unique story. With a deep understanding of Indian fashion sensibilities and a commitment to quality, Aurelia continues to be a beacon of style and sophistication in the world of Indian contemporary fashion."
















