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"Adidas is more than just a brand; it's a symbol of the transformative power of sport. We recognize that sport holds an increasingly vital role in people's lives, transcending the boundaries of cultures and societies. It is not just a game; it's a source of health and happiness.
Our core purpose, ""Through sport, we have the power to change lives,"" serves as our North Star. It guides our corporate ethos, shaping our collaborations, product innovations, and interactions with our global community of consumers. We are unwavering in our commitment to expanding the horizons of human potential.
At Adidas, inclusivity in sport is a paramount value. We aim to unite people through their shared love for sports, breaking down barriers and fostering a sense of belonging. This inclusivity extends to all, regardless of age, background, or skill level.
Moreover, we recognize our responsibility to the planet. Sustainability is woven into the fabric of our operations. We strive to reduce our environmental footprint, promote ethical practices, and create a more sustainable world for future generations.
Our journey is characterized by constant innovation, empowering athletes and enthusiasts alike to achieve their goals. Adidas has always stood for excellence, pushing boundaries and inspiring change. Together, we continue to make strides toward a world where sport transcends limits, brings people together, and contributes to a brighter, more sustainable future."
